AYA Brand Identity

AYA is a clothing brand offering versatile and elegant pieces crafted with a focus on high-quality natural materials, attention to detail, and craftsmanship. Created by two Ghanaian women based in Accra, this brand was born out of their difficulty finding affordable high-quality local staple wear for every day use in Africa.

Diasporic Femme Studio worked with the brand's founders to choose a new name for the brand that embodies the brand's unique essence, resonates with their target audience, and stands out in the competitive fashion landscape.