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Shakara: Bature Brewery x Lemi Ghariokwu
Project Type
Artist Management, Brand Partnership, Branding & Design, Brand Campaign, Creative Direction
Date
June - October 2023
Location
Lagos, Nigeria
Role
Artist and Brand Manager, Creative Direction, Contract Negotiation and Operations
Our client, Lemi Ghariokwu, was commissioned by Bature Brewery, a local craft brewery in Lagos, to create a dynamic and immersive experience that captured the true spirit of Felabration '23 Festival, and resonated with a wide audience. Deliverables included a hero key visual for this year's promotional campaign, and a packaging label for a Fela-inspired zobo beer called 'Shakara'.
Felabration was created to celebrate the life and times of the legendary grammy-winning Nigerian artist, Fela Kuti, and it holds a significant place in Lagos, as it is the birthplace of artist, and a thriving center for Nigerian music and culture. The intent of the 2023 campaign was to attract both local and international attention, showcasing Fela Kuti’s enduring legacy, solidifying Lagos as a cultural hub, and effectively amplifying the festival’s message. Lemi’s unique artistic vision and connection to the local cultural and art scene made him an ideal collaborator to visualise and celebrate Fela's legacy, especially given his history as a longtime collaborator with the artist.
Diasporic Femme Studio represented Lemi Ghariokwu through all contract negotiations, and provided creative direction on the deliverables, including the hero key visual, which was used across a range of assets and promotional materials, and a packaging label for a limited-edition celebrative beer, Shakara. We also worked closely with the Bature Brewery team on production operations and logistics for content shoots.
