Ashluxe x Lemi Ghariokwu

Ashluxe is an influential African streetwear brand with an avant-garde approach to luxury streetwear. Sold in Lagos, Johannesburg, London, Paris, Geneva and Miami, Ashluxe merges quality, youthful aesthetics and timeless designs across accessories, RTW and seasonal collections.

Ashluxe commissioned our client, Lemi Ghariokwu, to design a limited edition t-shirt for both its 5th anniversary and World Creativity Day. The essence of this campaign was to inspire aspiring creatives, foster creativity and innovation, and to build a sense of social responsibility by giving back to the community. This highly-successful limited-edition campaign completely sold out and raised over ₦2,000,000 which we donated to Slum2School Africa, a volunteer-driven development organization transforming the society by empowering underserved children in slums and remote communities with quality education, entrepreneurial skills, and psychosocial support.