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Side A Podcast
Project Type
Brand Strategy and Vision
Date
November 2023 - Date
Location
Brooklyn, NYC
Role
Brand Strategy and Vision, Event Strategy and Production, Contract Negotiation, Product Design, Brand Partnership and Collaboration.
Hosted by sisters Oyinda (28) and Lola (22), Side A Podcast embraces a multi-generational dynamic, bridging the gap between Gen Z and Millennials. It provides a platform for cultural exchange, fostering a sense of belonging for diasporan Africans, particularly for Queer Africans seeking community. It's a conversational, fun and inclusive podcast about music, pop-culture, sisterhood, coming-of-age, and diasporan life.
Diasporic Femme Studio works with Side A Podcast on the podcast's brand strategy and long-term vision, event strategy and production and product development. We recommend long-term brand strategies that would be helpful in achieving the podcast's goals of improving listenership numbers and social media engagement, creating community, and securing sponsorships. Since onboarding Side A Podcast in the fall of 2023, Diasporic Femme Studios has produced two events and a brand strategy, secured a sponsorship with a fitting seltzer brand, WYNK, and is currently collaborating with the podcast on their first product, Creative Kin, a conversation deck to inspire creatives.
