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The Pan African Guide
Project type
Brand Strategy and Marketing, Website Design, Product Design, Business Strategy
Date
November 2023
Location
Online
Link
Link
Role
Brand Strategy, Identity, and Collaborations, Multimedia Creative Production (Social Media Content and Travel Guides), Writing and Research, Client Management and Operations, Website Design
About
The Pan African Guide is a Black and African woman-owned travel services business empowering travelers across Africa by providing authentic local travel experiences through accurate information and a reliable vendor database.
The Pan-African Guide offers both services (custom travel recommendations, bookings & support) and products (ready-made travel itineraries to African destinations). The Pan African Guide aims to expand Africa's tourism ecosystem by building a robust database of reliable hospitality and tourism vendors, empowering travelers with accurate information on authentic local African experiences and providing a direct connection to these local businesses.
Diasporic Femme Studio created a Brand Strategy and Marketing plan for The Pan African Guide, working with the creative design team to build a compelling brand identity. We also built and maintain the website and lead social media strategy for our social platforms. Additionally, we provide research and product design services for The Pan African Guide.
